Tim Cook says Apple will raise prices as memory and storage costs climb

Apple CEO Tim Cook said the company will inevitably raise prices for products including the iPhone, iPad and Mac as DRAM and SSD costs surge, and it has already lifted the Mac mini starting price while discontinuing several lower-end configurations. TechInsights said the iPhone 18 Pro would need to rise by about $270 to maintain Apple’s current profit margin. The memory shortage is being driven by AI server chips taking priority at suppliers such as Samsung, SK Hynix and Micron, keeping consumer-device supply tight.