Seeking Alpha
5 گھنٹے پہلے
Apple enters iPhone 18 cycle as Q3 revenue rises 16%, higher memory costs pressure margins
Apple is entering the iPhone 18 cycle after reporting a 16% year-over-year increase in third-quarter revenue and a 22% rise in iPhone revenue. Higher memory costs drove an adjusted gross margin decline of more than 120 basis points sequentially. The $1,199 iPhone 18 Pro and the $1,999 foldable Duo are expected to test whether Apple can pass those rising costs on to consumers. At roughly 37x earnings, the company’s valuation hinges on resilient demand, margin improvement, services growth and eventual Siri AI monetization.