CJ Group aims to lift North America revenue to 12 trillion won ($8.48 billion) by 2028
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CJ Group outlined a plan to lift North American revenue to 12 trillion won by 2028 by integrating food, entertainment and beauty into a "Klifestyle" ecosystem, citing strong historical growth and sustained investment. The update is mainly idiosyncratic corporate strategy rather than a macro catalyst, so near-term market implications look limited outside Korea-related consumer and media themes.
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South Korea’s CJ Group said it is targeting North America revenue of 12 trillion won ($8.48 billion) by 2028. The conglomerate plans to link its food, entertainment and beauty businesses to capitalize on rising demand for Korean culture and products. CJ said it generated more than 8 trillion won in North America revenue last year, up more than tenfold from 2017, and has made cumulative investment of 9.7 trillion won in the region. A CJ survey found about 30% of U.S. respondents expressed interest in Korean cultural products.
