Polymarket Signs Exclusive OneFootball Distribution Deal Amid Europe Licensing Limits

Polymarket said it signed an exclusive distribution partnership with Berlin-based football media platform OneFootball, aiming to reach 200 million monthly active users and a wider 645-million-fan ecosystem ahead of the 2026 FIFA World Cup in North America. The rollout is limited to eligible jurisdictions, with Germany excluded because Polymarket does not hold a German gaming license. The company has added six football-related partnerships over five months, even as European regulators increase scrutiny of prediction-market platforms.