Amazon Now surpasses $1 billion annualised revenue in India, targets 100 cities by Diwali

AI Market Summary
Amazon Now surpassing $1B annualised gross revenue in India and targeting expansion from 60+ to 100 cities by Diwali signals rapid scaling in a capital-intensive quick-commerce category. The move increases competitive pressure on Blinkit, Zepto, Swiggy and Flipkart, implying heightened investment in logistics, dark stores and customer acquisition. Near-term market focus is likely to center on India growth execution, unit economics and margin implications amid intensifying rivalry.
Impact level
● Medium
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AI Insight · NCSKAMZN2USD/USDTAI Insight
● Neutral
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Amazon’s quick-commerce service Amazon Now has surpassed $1 billion in annualised gross revenue in India less than two years after its launch. The service currently operates in more than 60 towns and cities, and Amazon said orders have doubled every quarter since it launched in India a year ago. Amazon plans to expand Amazon Now to 100 Indian cities by Diwali in November, stepping up competition with Blinkit, Zepto, Swiggy and Flipkart.