Strategy discloses $104 million Bitcoin sale, lifts cash holdings to $4 billion

Strategy disclosed that it sold $104 million of Bitcoin between July 27 and August 2, according to a filing with the U.S. Securities and Exchange Commission (SEC). The company said the average sale price was $63,957 per Bitcoin. After the sale, Strategy still held 842,138 Bitcoin. The filing also showed the firm's fiat-currency reserves rising to $4 billion. Strategy has invested $63.51 billion in cryptocurrency since 2020 at an average purchase price of $75,419 per coin. The company had sold Bitcoin only once prior to this year, in 2022. The latest transaction is its third Bitcoin sale in 2026, following the sale of 32 Bitcoin at the end of May and 3,588 BTC in early July. CEO Michael Saylor has repeatedly said Strategy would not sell Bitcoin unless the price fell to $8,000. After the May sale, Saylor said the company would purchase 10–20 Bitcoin for every one it sold. Over the past week, Strategy also sold 3,011,361 shares of MSTR for about $290.6 million. It used $250 million of the proceeds to repurchase STRC shares. STRC shares were little changed on the Bitcoin-sale news, rising 0.38% in premarket trading to $89.46, still well below the $100 par value. Earlier this week, CEO Phong Le reiterated the company's plan to repurchase STRC shares regularly until they trade at par. A week earlier, Strategy completed its first buyback, purchasing 288,930 STRC shares for $25 million. At the end of July, Strategy reported a net loss of $8.2 billion for April–June, compared with a $10 billion profit in the same period a year earlier. The company attributed the swing primarily to unrealized, so-called paper losses tied to Bitcoin's decline, with the cryptocurrency trading about 40% below last year's level.