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LG Electronics Picks Arbitrum to Power New Blockchain for Ads and Media

LG Electronics will build a new blockchain on Arbitrum to support its advertising and media operations, lifting the ARB token by more than 5%. The network will be used to place, buy, sell, and manage digital advertising, and to log how users interact with ad content. Arbitrum is developed by Offchain Labs and runs on Optimistic Rollup technology. LG has previously rolled out several blockchain initiatives, including the Monachain enterprise blockchain via its IT services unit LG CNS, the Wallypto crypto wallet, and the Art Lab NFT marketplace.
ARB
ARB+5.74%
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