Hyundai to roll out 100-plus new or heavily refreshed models by 2030, targets 5.55 million group sales

Hyundai's investor-day plan to launch 100+ new/updated models by 2030, expand capacity by 1.27m units, and push into body-on-frame SUVs/pickups signals elevated capex and a strategy shift toward higher-margin segments. Targets for 60% electrified mix and EREV rollouts from 2027, alongside factory automation and robotics scaling, may support long-term competitiveness but raise execution and cost-discipline scrutiny in the near term.