Meta rolls out Rs 99-a-month subscriptions for Facebook, Instagram and WhatsApp as it tests AI tiers up to Rs 1,939

Meta has launched paid subscription plans globally for Facebook, Instagram and WhatsApp, pricing standard tiers at Rs 99 per month, and is testing higher-end AI subscriptions including Meta One Premium at Rs 1,939 per month. The move comes as the company ramps up spending on AI infrastructure, lifting its 2026 capital expenditure forecast to $125 billion-$145 billion. User response has been muted, and analysts point out that 97.6% of Meta’s revenue last year still came from advertising, raising questions about how meaningful subscriptions can be. The development is tied directly to Meta shares, with no evidence it affects other traditional assets.