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The Guardian

Uber drivers file Amsterdam class action over AI pay algorithm and data use in Europe

AI Market Summary
A Europe-wide class action filed in Amsterdam alleges Uber's AI-driven pay and job-allocation system breaches GDPR, unlawfully profiles drivers, and suppresses earnings, following a recent €825m Dutch regulator fine tied to automated deactivations. The case raises legal and compliance risk, potential damages, and constraints on algorithmic pricing and data use in Uber's core model, which could pressure near-term sentiment around platform governance and margins.
Impact level
● Medium
Affected assets
NCSKUBER2USD/USDT+1.83%
AI Insight · NCSKUBER2USD/USDTAI Insight
▼ Bearish
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Uber drivers have filed a collective lawsuit in Amsterdam, alleging the company’s AI-driven pay system breaches data-protection rules and suppresses earnings. The suit follows a €825m fine issued by the Dutch data protection authority over automated account deactivations. Drivers say dynamic pricing introduced in the UK in 2023 cut annual income by about £5,000, and a 2025 University of Oxford study also reported substantial drops in earnings after the model was introduced.
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