Verizon rolls out Simplicity mobile plan from $30 per line and launches Loyalty rewards program

Verizon introduced its new Verizon Simplicity mobile plan, with a promotional starting price of $30 per line and features including 5G Ultra Wideband and 10GB of premium mobile hotspot. The carrier also launched Verizon Loyalty for all existing customers, offering 3% back each month in Verizon Dollars. Starting in July, customers can redeem Verizon Dollars for devices and accessories, or for up to 5x value with partner brands. Verizon said it is eliminating activation and upgrade fees and is also offering a $70-per-month Home+Mobile bundle.