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Meta rolls out AI-driven ad and shopping tools across its apps at Cannes Lions 2026

Meta unveiled a range of AI-powered advertising and commerce upgrades at the Cannes Lions International Festival of Creativity 2026, spanning Facebook, Instagram, Threads and WhatsApp. The company said the updates include automated customer identification, personalised creative generation and expanded Advantage+ automation. Meta also introduced shopping experiences designed to shorten the path from product discovery to purchase. Threads advertising is being broadened as the platform reaches 500 million monthly active users.
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