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Hindustan Times

Meta ad revenue growth more than doubles that of Google Search as AI reshapes online advertising

AI Market Summary
Meta reported Q3 ad revenue growth of 26%, outpacing Google Search and other businesses at 12%, while its AI assistant drove nearly 5% more conversions and 9% higher ad spend among adopters. This reinforces AI monetization in digital advertising, supporting Meta and pressuring ad-market competitors. It highlights efficiency gains but remains company-specific.
Impact level
● Medium
Affected assets
NCSKMETA2USD/USDT+0.15%
AI Insight · NCSKMETA2USD/USDTAI Insight
▲ Bullish
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Meta's CFO said advertisers that followed the company's AI assistant's recommendations saw conversion rates rise nearly 5%. Their ad spending rose 9%.
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