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South China Morning Post

Pop Mart to open first European flagship on Paris’ Boulevard Haussmann as overseas sales cool

AI Market Summary
Pop Mart plans its first European flagship store on Paris' Boulevard Haussmann and is signaling potential brand collaborations after a high-profile meeting with LVMH's Bernard Arnault. The move supports international expansion as the company faces a cooling in overseas revenue share. Near-term market impact is likely limited, as analysts note co-branded premium products may lift visibility more than meaningfully change overseas revenue trajectory.
Impact level
● Low
Affected assets
NCSKPOPMART2USD/USDT+1.21%
AI Insight · NCSKPOPMART2USD/USDTAI Insight
● Neutral
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Chinese collectible toymaker Pop Mart plans to open its first European flagship store on Paris’ Boulevard Haussmann, home to Galeries Lafayette and Printemps. The move is aimed at advancing its international expansion as overseas sales slow. The company has shifted its focus toward global growth after its overseas revenue share fell in the first half.
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