EV pickup sales collapsed 53% through September, forcing multibillion-dollar writedowns at GM, Ford and Stellantis and a strategic pivot to smaller, cheaper electric models. The retrenchment signals weak near-term demand and capital discipline pressure across EV truck programs, with Tesla's Cybertruck also facing scrutiny as the fullsize electric pickup bet unwinds.
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Six electric pickup models sold only about 32,500 units in the first three quarters of the year. Automakers are shifting toward smaller, lower-priced electric vehicles.