Ganesh Chaturthi gold sales in India fall about 15% by volume as prices jump to Rs 1.57 lakh per 10 grams
India's Ganesh Chaturthi gold sales fell ~15% y/y in volume as local prices surged ~60%, pushing buyers toward lighter jewellery and old-gold exchanges. While jewellery demand softened, continued interest in coins and bars suggests steady physical investment appetite. Resilient wedding and younger self-purchase demand implies the festive slowdown may be more of a timing and price-elasticity effect than a broad collapse in consumption.
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Gold sales during Ganesh Chaturthi in India fell about 15% year on year by volume as buyers cut back or shifted to lighter jewellery after a sharp rise in prices, according to industry executives. In Mumbai’s spot market, gold traded at Rs 1.57 lakh per 10 grams with a 3% goods and services tax, up about 60% from Rs 98,000 per 10 gm on August 28 last year. Consumers also stepped up old-jewellery exchanges, while sales of coins and bars and demand tied to weddings and younger self-purchasers remained relatively resilient.