coin-img-ETHETH-2.46%coin-img-BTCBTC-3.51%coin-img-SOLSOL-2.21%coin-img-XRPXRP-3.68%coin-img-USDCUSDC+0.02%coin-img-HYPEHYPE-3.83%coin-img-TRXTRX-0.64%coin-img-ULTIMAULTIMA-6.72%coin-img-ETHETH-2.46%coin-img-BTCBTC-3.51%coin-img-SOLSOL-2.21%coin-img-XRPXRP-3.68%coin-img-USDCUSDC+0.02%coin-img-HYPEHYPE-3.83%coin-img-TRXTRX-0.64%coin-img-ULTIMAULTIMA-6.72%coin-img-ETHETH-2.46%coin-img-BTCBTC-3.51%coin-img-SOLSOL-2.21%coin-img-XRPXRP-3.68%coin-img-USDCUSDC+0.02%coin-img-HYPEHYPE-3.83%coin-img-TRXTRX-0.64%coin-img-ULTIMAULTIMA-6.72%coin-img-ETHETH-2.46%coin-img-BTCBTC-3.51%coin-img-SOLSOL-2.21%coin-img-XRPXRP-3.68%coin-img-USDCUSDC+0.02%coin-img-HYPEHYPE-3.83%coin-img-TRXTRX-0.64%coin-img-ULTIMAULTIMA-6.72%
user-avatar
The Manila Times

DoubleVerify expands DV Authentic AdVantage to Meta and TikTok after TikTok tests show 98% lift in unique reach

DoubleVerify said it is expanding its AI-driven media quality and performance product, DV Authentic AdVantage, to Meta and TikTok, combining pre-bid protection, AI optimization and independent attribution measurement. In TikTok test campaigns, the company said the product increased unique reach by 98% and improved efficiency by 50%. It also reported a 59% drop in brand suitability incidents. The partnership is aimed at strengthening quality and performance across Meta’s advertising ecosystem.
Disclaimer: The content above is only the author's opinion and does not represent BingX’s stance. It shall not be construed as investment advice from BingX. For details, refer to the Terms and Conditions.
Stocks