BAT Kenya hit with Sh4.5 billion petition over alleged VELO nicotine pouch promotion
BAT Kenya faces a constitutional petition seeking KSh4.5bn for alleged unlawful promotion of VELO nicotine pouches and breaches of tobacco control laws, including demands for punitive damages, a product recall, and interim orders to halt marketing. The case elevates regulatory and litigation risk for BAT's East Africa operations, potentially increasing compliance costs and constraining product distribution pending court directions.
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BAT Kenya is facing a constitutional petition seeking Sh4.5 billion over allegations it unlawfully promoted VELO nicotine pouches in breach of tobacco control laws. The case asks the court to award Sh1.5 billion to a public health fund and Sh3 billion in punitive damages, and to order a recall. It also seeks interim orders to stop VELO promotions and requires BAT to deposit Sh500 million as security, plus Sh10 million as security for costs.