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Apple CEO John Ternus debuts at annual event, unveils $1,999 foldable iPhone Duo and iPhone 18 AI upgrades

AI Market Summary
Apple's product event marked John Ternus' debut as CEO and introduced a $1,999 foldable iPhone Duo plus iPhone 18 positioned around on-device, privacy-preserving AI. The launch highlights a renewed hardware cycle and a clearer Apple Intelligence strategy versus rivals' cloud-heavy AI, with potential read-through to iPhone mix, services engagement, and ecosystem partners (e.g., streaming and gaming optimizations).
Impact level
● Medium
Affected assets
NCSKAAPL2USD/USDT+2.64%
AI Insight · NCSKAAPL2USD/USDTAI Insight
● Neutral
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Apple executive John Ternus made his first appearance as CEO at the company’s annual product event, unveiling the foldable iPhone Duo and the iPhone 18. The iPhone Duo’s unfolded display is 80% larger than the current Pro model and 50% larger than the Max edition, and it carries a $1,999 price tag with preorders opening on October 16. Ternus took over as CEO on September 1, succeeding Tim Cook, who moved to become EVP of the Apple board. Apple said the iPhone 18 is designed to pair AI features with a user’s personal context.
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