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MacRumors

Apple reportedly cuts iPhone 18 Pro component orders by at least 15% for October after $100 price increase

AI Market Summary
Nikkei Asia reports Apple asked some suppliers to cut iPhone 18 Pro component output after weaker-than-expected demand, with October orders reduced by at least 15%. Higher flagship pricing tied to AI-driven memory costs appears to be pressuring volumes, while RAM specs are unchanged versus prior models. The news signals near-term iPhone revenue and supply-chain caution, potentially weighing on Apple sentiment and related hardware suppliers.
Impact level
● Medium
Affected assets
NCSKAAPL2USD/USDT-1.33%
AI Insight · NCSKAAPL2USD/USDTAI Insight
▼ Bearish
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⚠️ AI-generated insights are based on news content and are provided for informational purposes only. They do not constitute investment advice or represent the views of BingX. Investing involves risk. Please trade responsibly.
Apple has asked some suppliers to scale back iPhone 18 Pro component production after demand came in below expectations, with October orders reduced by at least 15%, Nikkei Asia reported. The iPhone 18 Pro and iPhone 18 Pro Max start at $1,199 and $1,299, respectively, each $100 higher than the models they replace. Apple has attributed broader price increases across its lineup to AI-driven memory chip cost increases, even though the new Pro models keep the same RAM as last year.
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