Meta shares soar after launch of Muse AI

Meta's Muse AI agent is driving a sharp rebound in shares as investors reassess monetization prospects beyond advertising via subscriptions, smart-glasses integration, and retailer partnerships. Fast early iPhone downloads support traction, while JPMorgan's bullish framing adds momentum. Offsetting risks include Amazon's access block and ongoing user-trust concerns around credential handling, leaving execution and regulatory headlines as near-term swing factors.