Indian jewellers forecast 15-20% jump in festive-season gold sales as demand revives
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Indian festive-season jewellery demand is improving, but elevated gold prices are keeping volumes constrained and shifting buyers toward lighter and lower-carat pieces and larger trusted chains. The article also highlights recent investor rotation out of gold into yield-bearing assets after Fed and other central-bank rate hikes, reinforcing the macro headwind from higher real yields even as physical demand provides seasonal support.
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Indian jewellers expect festive-season gold sales volumes to rise 15-20% year on year as pent-up demand meets improved consumer sentiment. Gold prices have eased from their early-2026 peak to around Rs 1.5 lakh per 10 grams, but remain high, pushing some buyers toward lighter and lower-carat pieces. Smaller retailers say they are losing customers to larger, trusted chains that can offer deeper discounts. The US Federal Reserve raised interest rates earlier this month due to inflation, prompting some investors to sell gold in favour of yield-bearing assets such as bonds.
