Report: iPhone 18 Pro could start at $1,399 or more as component costs climb

Apple CEO Tim Cook told The Wall Street Journal the company is not immune to rising chip prices and said it is still working through which devices will see price increases, with more details likely to emerge in September. Using estimates of higher costs for RAM, storage and potential camera upgrades, the newspaper projected the iPhone 18 Pro could start at $1,299, though $1,399 or higher is more likely. That would represent a $200300+ increase over the iPhone 17 Pro, according to The Wall Street Journal.