Samsung India begins layoffs in TV and appliance units, 80-100 executives asked to leave
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Samsung India is reportedly cutting 80–100 roles in TV/appliances and may reduce sales/marketing headcount by up to 25% as rupee depreciation and a 11–12% YoY smartphone volume decline squeeze margins despite double-digit revenue growth. The news underscores demand softness and cost inflation pressures in Indian consumer electronics, modestly negative for risk sentiment but not a broad macro catalyst.
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Samsung India has started layoffs in its television and home appliance divisions, with around 80 to 100 executives already asked to leave. Sources said up to 25% of the sales and marketing workforce in its electronics business could eventually be affected. The company is facing pressure from a nearly 10% rupee depreciation and an 11-12% year-on-year drop in smartphone volumes in India, alongside rising costs. It is pursuing aggressive cost-cutting measures as sales slow and expenses climb.
