Report: Incoming Apple CEO John Ternus moves to reassert the design team’s role ahead of September 1 transition

Apple COO John Ternus, who is set to take over as CEO in September, has been closely involved with the company’s industrial design team. The effort is seen as an attempt to reverse the perceived weakening of design’s influence during Tim Cook’s tenure and to revive the design-led product approach associated with Jony Ive. The move is viewed as a signal that Apple is prioritizing a core source of differentiation, though it has not been paired with a specific product roadmap or changes to financial guidance, Bloomberg reporter Mark Gurman wrote.