Strive CEO Says Firm to Buy 1,100 BTC, Holdings Set to Top 24,000

Strive Inc. plans to purchase an additional 1,100 Bitcoin, CEO Matt Cole said ahead of a scheduled transaction on September 8. The move extends the company's rapid accumulation strategy that has turned the Nasdaq-listed firm into one of the world's largest corporate Bitcoin holders. Strive said the purchase will be financed through sales of its SATA preferred stock, a structure the company has used to expand its Bitcoin treasury without taking on debt. As of late August, Strive held 23,156 BTC, making it the fifth-largest Bitcoin holder among publicly traded companies. The company's buying pace has accelerated sharply. Strive held about 5,000 BTC in fall 2025; in less than a year, the figure has more than quadrupled. August was particularly active, with more than 3,000 BTC added across multiple transactions, including 1,110 BTC at an average price of about $73,409 per coin and another 1,800 BTC at roughly $79,431. Once completed, the planned 1,100 BTC purchase would lift total holdings above 24,000 BTC. That level would move the company further past Cole's previously stated ambition of reaching 20,000 BTC by year-end 2026, a target that has already been exceeded. Cole has also alluded on social media to additional potential acquisitions that could take holdings well beyond the original goal, without specifying an updated target. Strive's strategy centers on equity-funded purchases. Trading under the ticker ASST on Nasdaq, the company raises capital by issuing ASST common shares and SATA preferred stock, then deploys proceeds into Bitcoin. Strive says it operates with a near debt-free balance sheet and keeps sufficient cash reserves to meet dividend obligations tied to the preferred shares. Under the structure, SATA holders receive dividends supported by cash reserves, while common shareholders gain exposure to Bitcoin. Cole has also referenced metrics such as BTC yield and amplification ratios to describe how efficiently equity issuance translates into per-share Bitcoin accumulation.