On January 12, 2026, JAN3 CEO Samson Mow reiterated his forecast that Bitcoin could reach $1 million per coin between 2031 and 2033. He outlined a scenario of roughly $150,000 average annual gains, combined with years featuring multiple Omega candles and some sideways price action. Mow previously argued that spot Bitcoin ETFs, the 2024 halving and a potential U.S. national Bitcoin reserve could have driven a faster move to $1 million, while Bitcoin is currently trading around $90,000 after hitting several new highs above $120,000 last year.

On Jan. 12, Bitcoin briefly traded above $92,000 after a late-session rally, while network mining difficulty eased in early 2026 from recent highs. The difficulty level slipped to around 146.4 trillion as BTC hovered near $90,500, reducing competitive pressure on miners and offering short-term relief. Intraday price action showed a rebound from the low $90,000s, with buyers driving the move toward a session high near $92,400.

Future Holdings AG, a Switzerland-based Bitcoin treasury backed by Adam Back, said on Monday it entered a non-binding letter of intent for Sweden-listed H100 Group to acquire 100% of its shares. The proposed consideration values Future at about 375,000 Swiss francs plus cash for an estimated total near 600,000 francs (roughly $753,000), with signing and closing expected in January 2026.

Bitcoin whale balances shifted to net accumulation over the past 30 days in early January as price action stayed relatively muted. An analyst flagged a weekly close above $88,500 as a key trigger after roughly eight weeks above $80,000, noting $76,600 as near-term risk and upside markers around $97,636 to $110,709.

Since October 13, 2025, Bitcoin short-term holders have been selling coins below their purchase prices, with the weekly STH SOPR stuck under 1.0 and a Z-Score at -0.58. As of January 11, the 7-day STH SOPR stands at 0.994 and the daily value at 0.9817, indicating a loss-dominated environment that may only shift once the 7-day average climbs back above 1.0 and the Z-Score turns positive.

Bitcoin slid below $92,000 and then bounced from a low near $89,225, reclaiming $90,000 and $90,500. It is trading above $91,000 and the 100-hour SMA, but immediate hurdles sit around $92,000 and $92,650. A push past $93,500 could open a path toward $94,000–$95,500, while failure near $92,500 risks another pullback.

On January 11, 2026, Michael Saylor posted a brief message that rekindled speculation about Strategy's next Bitcoin purchase. By January 12, 2026, the company's Bitcoin-centric balance sheet was back under the spotlight, while the asset traded in a tight range and analysts monitored nearby resistance and support.

Bitcoin has been capped below $94k after its recent rejection and is now moving in a narrow range between $90k and $93k, with spot price around $90,739 and a modest daily decline. While Bitfinex whales are aggressively closing long positions, a pattern that previously preceded a 50% rally to a $112k all‑time high, market liquidity is now clustered in short liquidation zones near $91.8k–$92.2k and $93.8k–$94.2k, and the long/short ratio has stayed under 1 for five straight days. With RSI sliding from 65 to 52 and demand weakening, a sustained break above $94k could trigger a short squeeze, whereas losing $90k support may open the way to $88k and heavier long liquidations.