Wirecutter moves beyond affiliate revenue as AI search disrupts product recommendations

Wirecutter, the product recommendation site owned by The New York Times, is reworking its business model to reduce its reliance on affiliate commissions. New editorial franchises have drawn more than 5 million page views. Hybrid deals have grown more than 300% year over year, and gross merchandise value topped $1 billion over the past year. The shift responds to AI search summaries that cut clicks on commercial-intent queries.