Nike’s share buybacks since June 2022 carry a $7.9 billion opportunity cost
Since launching its buyback program in June 2022, Nike has spent about $12.1 billion to repurchase 124.4 million shares at an average price of $97.57. The stock opened at $33.70, about 65% below the average buyback price, implying an opportunity cost of roughly $7.9 billion. Nike’s market capitalization has fallen from $187 billion in June 2022 to $51 billion, while the shares are down 46% year-to-date. The buyback program is currently paused, with $5.9 billion remaining under the authorization.