Disney lifts U.S. park attendance 3% with $59 Disneyland evening tickets and targeted deals as Universal and SeaWorld see softer traffic
Disney is using targeted promotions—including a limited-time $59 evening ticket at Disneyland, resident specials and free-dining offers—to spur demand. In the company’s most recent quarter, attendance at its domestic theme parks rose 3% year over year, the biggest increase since 2023. Domestic per-capita guest spending also increased 4% from a year earlier, suggesting the lower-priced options did not dilute spending per visitor. By contrast, Universal and SeaWorld have reported weaker attendance trends over the same period.