Market analytics firm Santiment said on Jan. 15 that social media data show increasingly bearish commentary on Bitcoin despite its price rebound this week. Over the past 10 days, "fear" has been one of the most prominent themes in retail discussions around BTC, the firm noted. Because market trends often move against prevailing retail sentiment, this concentrated negative mood could potentially support Bitcoin in revisiting the $100,000 level, according to Santiment.

U.S. spot Ethereum ETFs recorded net inflows of $175.1 million on Jan. 14, Farside Investors data show. BlackRock's ETHA led with $81.6 million, followed by Grayscale Mini ETH at $43.5 million and Grayscale ETHE at $32.4 million. Bitwise ETHW added $8 million, Fidelity FETH $5.9 million, and VanEck ETHV $3.7 million.

U.S. spot Bitcoin ETFs recorded net inflows of $840 million on Jan. 15, Farside Investors data show. IBIT led with $648 million, followed by FBTC at $125.4 million, ARKB at $27 million, GBTC at $15.3 million, BITB at $10.6 million, HODL at $8.3 million, and EZBC at $5.6 million.

Whale address 0x50b3 added 65.72 BTC worth about $6.48M to its long position on Jan. 15, lowering its average entry price from $96,981.90 to $96,917.50, HyperInsight data show. The address holds a total BTC long position of around $59.99M with an unrealized loss of roughly $411,700. The whale also opened a new ETH long position, purchasing 329.26 ETH at an average price of about $3,303.32 per token for a position size near $1.09M.

On Jan. 15, PUMP fell about 8.4% to $0.00264 and FARTCOIN dropped over 13% to $0.373, with a wave of liquidations mainly tied to address 0xbaa, HyperInsight and CoinGlass data show. About 99% of liquidation orders for both tokens on Hyperliquid in the past hour were long positions, representing 97.6% and 95.5% of each coin's total network liquidation volume. The address holds the on-chain second-largest long position in PUMP and the largest in FARTCOIN; its PUMP longs saw two large liquidations within half an hour totaling $14.32 million with about $470,000 in losses, with the next liquidation level near $0.00218. Its FARTCOIN longs were liquidated by about $11.16 million, with the next liquidation price around $0.348, and the account's total positions have shrunk to about $5.86 million.

Whale address 0x50b30 holds a 20x leveraged long position of 557.5 BTC worth approximately $53.46 million at an average entry price of $96,981.9 per BTC as of Jan. 15, Hyperinsight data cited by BlockBeats show. The position currently shows an unrealized loss of $650,000.

Strategy counterparty opened long positions totaling $460 million 11 hours ago and partially trimmed BTC longs in the past hour, now holding combined BTC, ETH, and SOL long positions worth $440 million with an account unrealized loss of approximately $5.3 million, Coinbob hot address monitoring data show via BlockBeats. BTC OG insider whale reports an overall unrealized gain of $39 million, including an ETH long position with $27.8 million in unrealized profit at an average price of $3,147 and a position size of approximately $670 million; it also holds BTC and SOL longs, bringing total account position size to approximately $837 million and ranking first in ETH and SOL longs on Hyperliquid, with long positions held for over 30 days. CZ counterparty shows an ETH long position with $5.3 million in unrealized profit on a position size of approximately $190 million at an average price of $3,190, while the XRP long position remains at an unrealized loss of $8 million on a position size of approximately $82 million; total account position size is approximately $280 million, ranking as the largest XRP long and second-largest ETH long on Hyperliquid. The largest ZEC short bought spot and shorted FARTCOIN on contract with a combined spot and contract hedge of $6.4 million and continues to close WLFI short positions, with total account short positions at approximately $174 million, now the largest ETH short on-chain; the altcoin short leader bought spot and shorted HYPE on contract with a combined spot and contract hedge of $17.2 million and continues to close XPL short positions, with total account position size at approximately $55 million; pension-usdt.eth fully closed ETH long positions in the past hour, cumulatively reducing holdings by approximately 20,000 tokens worth approximately $66.4 million, recording a profit of approximately $740,000.

Coinglass data show Bitcoin could trigger an estimated $1.556B in cumulative long position liquidations on major centralized exchanges if the price falls below $94,000 on January 15, BlockBeats reports. A move above $98,000 would trigger roughly $749M in cumulative short liquidations on these platforms. BlockBeats noted the liquidation heatmap reflects relative strength of each cluster rather than exact contract values, with higher bars indicating stronger potential reactions at those price levels.

Bitcoin briefly fell below $96,000 on Jan. 15, trading at $96,075, HTX market data show. Ethereum dropped under $3,300 to $3,298 on the same day.