According to Michael Saylor, Strategy has acquired 13,627 BTC for about $1.25 billion, its largest single purchase since July 29, when it bought 21,021 BTC for $2.47 billion. The company's average cost stands at $75,353 per Bitcoin, and BTC is at $90,547, according to CoinGecko; cumulative spend is nearly $52 billion.

In an X post on January 10, 2026, Jan3 founder Samson Mow outlined a series of Bitcoin forecasts, including a prediction that Elon Musk will significantly ramp up his exposure to BTC in 2026. He also projected Bitcoin could climb to $1.33 million and said nation-state adoption would be a key driver, while other industry executives voiced more cautious long‑term expectations.

Bitcoin is consolidating below the $95K resistance after a sharp November sell-off, trading inside a rising wedge on both the daily and 4-hour charts. Price remains capped under the 100-day and 200-day moving averages near $98K and $105K, while key support sits in the $88K–$80K zone. A negative Coinbase Premium Index points to softer U.S. spot demand, suggesting any break above $95K and toward $100K should be viewed cautiously.

On January 12, 2026, JAN3 CEO Samson Mow reiterated his forecast that Bitcoin could reach $1 million per coin between 2031 and 2033. He outlined a scenario of roughly $150,000 average annual gains, combined with years featuring multiple Omega candles and some sideways price action. Mow previously argued that spot Bitcoin ETFs, the 2024 halving and a potential U.S. national Bitcoin reserve could have driven a faster move to $1 million, while Bitcoin is currently trading around $90,000 after hitting several new highs above $120,000 last year.

On Jan. 12, Bitcoin briefly traded above $92,000 after a late-session rally, while network mining difficulty eased in early 2026 from recent highs. The difficulty level slipped to around 146.4 trillion as BTC hovered near $90,500, reducing competitive pressure on miners and offering short-term relief. Intraday price action showed a rebound from the low $90,000s, with buyers driving the move toward a session high near $92,400.

Future Holdings AG, a Switzerland-based Bitcoin treasury backed by Adam Back, said on Monday it entered a non-binding letter of intent for Sweden-listed H100 Group to acquire 100% of its shares. The proposed consideration values Future at about 375,000 Swiss francs plus cash for an estimated total near 600,000 francs (roughly $753,000), with signing and closing expected in January 2026.

Bitcoin whale balances shifted to net accumulation over the past 30 days in early January as price action stayed relatively muted. An analyst flagged a weekly close above $88,500 as a key trigger after roughly eight weeks above $80,000, noting $76,600 as near-term risk and upside markers around $97,636 to $110,709.

Since October 13, 2025, Bitcoin short-term holders have been selling coins below their purchase prices, with the weekly STH SOPR stuck under 1.0 and a Z-Score at -0.58. As of January 11, the 7-day STH SOPR stands at 0.994 and the daily value at 0.9817, indicating a loss-dominated environment that may only shift once the 7-day average climbs back above 1.0 and the Z-Score turns positive.