Aave DAO Rejects Brand Transfer Proposal on 26 December 2025, Reviving Governance and Token Value Debate

On 26 December 2025, Aave token holders voted down a proposal to move the protocol's brand assets, such as domains and social media accounts, under direct DAO control. The vote drew a high abstention rate and renewed concerns over governance incentives, token value capture for AAVE holders, and the influence of large stakeholders in Aave's decision-making structure.