X Updates Paid Promotion Policy, Allows Crypto Ads Except in Australia, EU, and UK

X updated its paid partnership rules on March 1, 2026, requiring all sponsored posts to display clear labels such as "Ad" or "Promoted Content," with violations facing penalties from post removal to account suspension, according to its official Paid Partnerships Policy. The platform initially listed cryptocurrency as a prohibited category, but X product lead Nikita Bier said the restriction was outdated and has been removed, allowing crypto promotions globally except in Australia, the European Union, and the United Kingdom due to local financial regulations. Influencers in permitted regions must apply transparent sponsorship labels, as undisclosed crypto content—including posts presented as personal investment views—can trigger account suspension, while larger projects may pursue preapproved cross-regional campaigns through X Ads.