Strive Seeks to Add $4.2 Billion of Bitcoin Buying Capacity as Institutional Demand Builds

Strive, the seventh-largest corporate Bitcoin treasury holder, said it plans to expand its ability to purchase Bitcoin, proposing a $4.2 billion increase across two at-the-market (ATM) programs as institutional interest continues to strengthen. Chief Executive Matt Cole said the company intends to raise the size of both its ASST and SATA ATM programs by $2.1 billion each, pointing to continued liquidity growth and investor demand for the two securities. Strive said it will provide a full balance-sheet update the next morning before markets open. Strive currently holds about 16,500 Bitcoin, valued at roughly $1.27 billion. The company also noted that it raised approximately $194 million last week through its SATA preferred stock offering, an amount equivalent to around 2,621 Bitcoin at current market prices. If approved, the $4.2 billion expansion would significantly increase Strive's capacity to accumulate Bitcoin at scale. The announcement came the same day Strategy, the world's largest corporate Bitcoin holder, disclosed it sold 32 Bitcoin worth about $2.5 million to meet preferred stock dividend obligations. That sale sparked a sharp reaction and briefly pushed Bitcoin below $72,000. Strive's proposal points to continued institutional accumulation despite short-term price swings. By expanding ATM capacity rather than relying solely on equity or debt issuance, the company is positioning for more flexible funding that can be deployed quickly during market moves and drawdowns. Tags: Crypto news