Strategy Bitcoin holdings show 26.3% unrealized gain as BTC spikes near $96,000

Strategy's Bitcoin portfolio showed an unrealized gain of 26.3%, or about $13.63 billion, after BTC briefly traded above $96,000 and last quoted at $95,176 on January 14, HTX market data show. As of January 11, 2026, Strategy held 687,410 BTC with a total value of roughly $51.8 billion and an average purchase price of about $75,353 per Bitcoin.