37m ago
Boyaa Interactive Seeks Approval for $70M Crypto Buy Plan, Deepening Bitcoin Bet
Boyaa Interactive, often dubbed Hong Kong's "MicroStrategy," is moving against a market still gripped by "Extreme Fear." The Hong Kong-listed game developer said on March 22 it plans to seek approval to invest an additional $70 million in cryptocurrencies over the next year, framing the 2026 pullback as a rare accumulation window.
Chaired by long-time Bitcoin advocate Dai Zhikang, Boyaa is positioning the purchases as more than a treasury hedge. The company is tying the strategy to a broader Web3 push, using surplus cash to expand holdings while many firms stay on the sidelines. Boyaa currently holds 4,092 BTC, acquired at an average price of $68,211, along with 302 ETH, according to BitcoinTreasuries.Net.
The $70 million plan serves two stated aims: building a financial base for future Web3 gaming initiatives and making the stock more closely aligned with Bitcoin price moves, particularly for Asian investors. Boyaa's continued focus on Bitcoin and Ethereum comes as proposed frameworks such as the CLARITY and GENIUS Acts reshape the regulatory conversation, signaling the firm's long-term conviction.
Ongoing dip buying can also lower Boyaa's average cost, reinforcing a long-horizon accumulation approach. The company remains far smaller than Strategy, which holds more than 761,000 BTC. Strategy's executive chairman Michael Saylor has completed 103 purchases and has again suggested more buying, posting "The Orange March Continues" on X.
Boyaa's move fits a broader trend of Asian corporates adopting a playbook popularized in the West. Japan's Metaplanet has also been buying aggressively and now holds more than 35,000 BTC, ranking among the largest public Bitcoin holders.
Market conditions remain fragile. As of March 23, 2026, Bitcoin traded around $68,416, and crypto-linked equities were under pressure. Boyaa shares fell more than 5%, while Strategy also posted a smaller decline at the time, underscoring still-weak near-term sentiment.
Even so, Boyaa is treating drawdowns as planned entry points rather than signals to de-risk. The growing wave of corporate accumulation has fueled speculation in the crypto community that Strategy could eventually become the world's first public "Bitcoin bank."
As fear continues to dominate headlines, firms like Boyaa are building positions they believe could shape the next cycle. The split is widening between companies waiting for clearer rules and those choosing to build through uncertainty.