Avalanche Handles 60,000+ FIFA World Cup Ticket Transactions via RTB Tokens

Avalanche said FIFA World Cup-related ticketing activity on its network surpassed 60,000 transactions over the last few days, after fans used “Right to Buy” (RTB) digital assets through FIFA Connect. Arielle Pennington, Avalanche’s SVP of Growth, said transaction volume reached up to 24x normal levels while active addresses rose about 10x, even before the tournament began. She argued the episode shows blockchain can run in the background of consumer apps, while regulators have raised concerns and probes have been launched into FIFA’s ticketing practices.