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Kosta Gushterov

Adam Back Launches BSTR to Challenge Strategy’s Bitcoin Treasury Model

On 1 June 2026, Adam Back said he is building Bitcoin Standard Treasury Company (BSTR) as a corporate vehicle designed to compete with Michael Saylor's Strategy. Back says BSTR aims to combine large-scale Bitcoin accumulation with active fund-management strategies rather than relying only on cold-storage holding, while its regulatory filing remains under review.
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