Pump.fun Adjusts Dynamic Creator Fee Model as Project Ascend Overhauls Trading Incentives

On January 10, Pump.fun CEO Alon Cohen announced changes to the platform's Dynamic Fee V1 mechanism, shifting creator incentives toward a more trader-focused, market-driven structure. The update, introduced under Project Ascend with a new Creator Fee Sharing feature, coincided with PUMP gaining over 10% and a reported market cap of $814.84 million and 24-hour volume of $230.22 million as of January 10, 2026. The Coincu research team indicates the restructuring could support trading activity, although recent 60-day price performance still shows a 47.72% decline and regulatory responses remain pending.