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Noor Bazmi

WPP's 60% 2025 stock drop fuels debate on AI's role in ad agencies

In 2025, WPP's shares have fallen 60% amid concerns that AI will automate core agency work, while Publicis and Omnicom also declined. Analysts say large brands will still need agencies to manage complex, multi‑platform campaigns, and lower AI production costs could spur bigger ad budgets and competition for standout experiences.
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