Trump memecoins plunge up to 99% as TRUMP trades 93.4% below 2025 peak

On January 23, 2026, data showed the TRUMP memecoin changing hands at $4.84, down 93.4% from its peak after launching on January 18, 2025 and rallying before Trump's inauguration. The MELANIA token has fallen about 99% from its high near $13.05, even as reports indicate the Trump family has generated more than $1 billion in pre-tax crypto-related profits and faces mounting criticism over potential conflicts of interest.