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CNBC

Starbucks points to faster post-2 p.m. U.S. visits as Niccol turnaround advances

Starbucks said visits to its U.S. stores after 2 p.m. rose over the 90 days from Feb. 15 to May 16, with the strongest gains between 3 p.m. and 5 p.m. The company credited the momentum to beverage innovation, highlighting Refreshers as its No. 2 drink category behind espresso as CEO Brian Niccol pushes an all-day strategy.
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