PwC deepens US crypto services as GENIUS Act and SEC policy reshape stablecoin and token markets

PwC is expanding its US digital asset practice after the GENIUS Act and shifting SEC priorities created a clearer framework for payment stablecoins and token markets. The firm is adding audit and advisory work, including a new mandate with bitcoin miner Mara Holdings for the fiscal year ending Dec. 31, 2025, while bolstering senior talent to handle rising demand. Other Big Four firms such as Deloitte and KPMG are also positioning around tokenization and regulated stablecoins as they move closer to traditional finance.