GameStop Shifts Entire $422M Bitcoin Reserve to Coinbase Prime Amid Loss Fears

GameStop has moved its full Bitcoin treasury of 4,710 BTC, valued at more than $422 million, to Coinbase Prime, prompting speculation that the company may be preparing to reduce or exit its position. According to CryptoQuant, a sale around $90,800 per BTC would lock in roughly $76 million in losses, as the retailer's average purchase price in May was about $107,900. The transfer comes as CEO Ryan Cohen buys another 500,000 GME shares for over $10 million while broader digital asset treasury strategies face renewed scrutiny.