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Jai Hamid

Counterpoint: Apple captures 20% of 2025 smartphone shipments, edging Samsung’s 19%

Apple led global smartphone shipments in 2025 with a 20% share and 10% year‑on‑year growth, ahead of Samsung at 19% and 5% growth. In Q4, Apple reached a record 25% share versus Samsung’s 17%, while worldwide shipments rose 2% for the year amid financing plans, marketing, and rising 5G demand.
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