KuCoin announced an exclusive multiyear partnership with Tomorrowland Winter and Tomorrowland Belgium for 2026–2028, becoming the festivals' sole crypto and payments partner. The initiative follows KuCoin EU Exchange obtaining a MiCA crypto asset service provider license in Austria and will embed digital payment rails across ticketing, merchandise, and onsite purchases.

A new Delphi Digital report says major crypto exchanges are competing to become the main interface for trading, payments and Web3 access. The analysis highlights Binance's single super app push, Kraken's multi-app "constellation" strategy and similar distribution-layer moves by Coinbase, OKX and Bybit. The outcome could determine which platforms control user discovery for third-party apps and the next wave of market adoption.