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Tim Fries

Hasbro Shares Surge Over 6% After Securing Global Harry Potter Toy License From 2027

Hasbro's stock climbed more than 6% to $103.19 on February 10, 2026, after the company unveiled a multi-year global toy licensing partnership for the Harry Potter franchise starting in 2027. The deal will add a wide range of Harry Potter-themed products to Hasbro's portfolio and was announced alongside strong fourth-quarter 2025 results, including a 31% revenue increase to $1.45 billion.
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