Sports sponsorship is a popular way for big brands to increase their recognition, advertise their products, and strengthen their reputation. In the case of cryptocurrencies, sports sponsorship plays a prominent role in an industry that has matured thanks to innovation and changes towards greater security.
Cryptocurrencies are increasingly being adopted worldwide, and companies linked to the crypto sector choose sports sponsorship to showcase themselves for growing adoption and to add more users.
As the new football season begins, major leagues around the world show a large participation of companies linked to the crypto world in sponsorships. The English Premier League will have 15 of the 20 teams with current partnerships with crypto companies. The percentage is even higher in Spain’s La Liga, which will have 19 of its 20 teams associated with crypto industry companies.
The three main sponsorship categories are pure cryptocurrencies (exchanges, wallets, and payment platforms), crypto casinos and betting, and Web3 and NFT platforms linked to blockchain technology and the issuance of digital collectibles. The Premier League will have seven of its clubs with cryptocurrency exchanges as sponsors, while La Liga will have five, though they have a significant presence of partnerships with companies linked to NFTs.
To illustrate the importance of these sponsorships for the crypto industry, we can take the statements of Casper Stylsvig, Chief Revenue Officer of English Chelsea, after the announcement of their partnership with the BingX exchange: “Aligning ourselves with one of the fastest-growing cryptocurrency exchanges in the world is a sign of the Club’s ambition to innovate and grow our sponsorship network. Both BingX and Chelsea share a passion and commitment to investing in the future, and we look forward to collaborating with them in the coming seasons.”
The Premier League and LaLiga clubs’ agreements with cryptocurrency-related companies include different types of activations through which the companies seek to increase brand recognition, add new users, and offer unique experiences in the digital world, among others. For all of them, it is a great way to reduce the gap between the crypto industry and the general audience. In this regard, Vivien Lin, Chief Product Officer of BingX, stated, “We hope to provide our users and fans with unique experiences and opportunities, building a smarter and bolder future.”
The cryptocurrency industry has experienced dazzling moments and moments of uncertainty. Presently, the industry is in a situation of stabilization, in which the main players continue working to maximize transparency and trust from their users. Agreements between crypto companies and renowned sports properties can help to achieve the common goal of mass adoption.
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About BingX
Founded in 2018, BingX is one of the leading cryptocurrency exchanges with over 10 million users worldwide. BingX offers a wide variety of products and services including spot, derivatives, copy trading and asset management, all tailored to the evolving needs of our users, from beginners to professionals. BingX is committed to providing a trusted platform that empowers users through innovative tools and features to elevate their trading game to the next level.
In 2024, BingX became a proud principal partner of Chelsea FC, marking its debut in the world of sports.
For press inquiries, please contact media@bingx.com
For more information, please visit www.bingx.com/en-us/Sports sponsorship is a popular way for big brands to increase their recognition, advertise their products, and strengthen their reputation. In the case of cryptocurrencies, sports sponsorship plays a prominent role in an industry that has matured thanks to innovation and changes towards greater security.