In 2026, Chelsea FC operates within a sophisticated commercial ecosystem designed to sustain elite performance in the Premier League and on the global stage. Following their victory in the inaugural 2025 FIFA Club World Cup, the club's brand value has surged, attracting a mix of AI-driven technology firms like FPT, BingX, lifestyle icons like Nike, Cadbury, and fan-experience pioneers like Fever, Ticketmaster.
This diverse lineup reflects a strategic shift toward "next-gen" partnerships that prioritize digital connectivity and data-led innovation. This diverse lineup reflects a strategic shift toward next-gen partnerships that prioritize digital connectivity and data-led innovation, further reinforced by BingX’s high-profile global visibility as an official partner of Scuderia Ferrari in Formula 1.
This article explores the top sponsors of Chelsea FC in 2026 and how these collaborations, spanning AI, fintech, logistics, and entertainment, power the club's vision for a "Trained on Greatness" future.
A Brief Overview of Chelsea FC
Founded in 1905, Chelsea Football Club is one of the world's most successful and influential sports institutions. Based at the historic Stamford Bridge in Fulham, London, the "Blues" have a trophy cabinet that includes multiple Premier League titles, FA Cups, and two UEFA Champions League trophies. In 2025, Chelsea reached a new pinnacle by becoming the first-ever winners of the expanded FIFA Club World Cup in the United States. Under its current ownership, the club has focused heavily on a youth-led sporting model and a tech-first commercial strategy, leveraging a global fanbase of over 615 million to drive innovation in the sports industry.
The List of Top 10 Sponsors of Chelsea FC in 2026
Based on official club partner listings and the 2025/26 season commercial landscape, these are 10 of the most influential sponsors supporting Chelsea FC today:
1. Nike - Principal Partner and Official Kit Supplier
2. FPT - Principal Partner and Official Sleeve Partner
3. BingX - Principal Partner and Official Training Wear Partner
4. Fever - Principal Partner and Entertainment Discovery
5. The Ascott Limited - Official Global Hotels Partner
6. EA Sports FC - Official Partner
7. Linglong Tire - Official Global Tire Partner
8. Cadbury - Official Global Chocolate Partner
9. Predator Energy - Official Energy Drink and Hydration Partner
10. Ticketmaster - Official Ticketing Partner
Note: Chelsea’s partner ecosystem is extensive, featuring regional betting partners like Betway and 8Xbet, and official suppliers like Coca-Cola and Nicholson). This list highlights the "headline" brands with high visibility on kits, training gear, and digital platforms.
1. Nike: Principal Partner
Nike has been Chelsea's official kit supplier since 2017. In 2026, the partnership continues to focus on "inspiration and innovation," producing technical kits for the men’s, women’s, and academy teams. A key pillar of this deal is sustainability; the 2025/26 match jerseys are constructed from 100% recycled polyester made from plastic bottles. Nike also powers Chelsea’s global lifestyle range, bridging the gap between elite sport and London’s creative street culture.
2. FPT: Principal Partner and Sleeve Sponsor
Elevated to Principal status in late 2025, FPT is a Vietnamese technology giant that serves as the club's sleeve partner. Beyond branding, FPT is the engine behind Chelsea’s digital transformation. They utilize AI and cloud computing to enhance fan interactions on the club's official app and streamline internal business operations. At CES 2026, FPT and Chelsea unveiled a "Football Innovation Playbook," highlighting how AI is used to connect 615 million fans worldwide.
3. BingX: Official Training Wear Partner
The partnership between BingX and Chelsea FC, first established in January 2024, has evolved into a cornerstone of the club’s high-performance culture. Originally serving as the Official Sleeve Partner, BingX expanded its role for the 2024/25 and 2025/26 seasons to become the Official Men's Training Wear Partner. This multi-year venture is built on a shared commitment to "Trained on Greatness," a philosophy that bridges the gap between the physical intensity of Cobham training drills and the mental precision required in digital finance.
Central to this synergy is BingX AI, the core of BingX's $300 million commitment to redefining crypto trading through artificial intelligence. Just as Chelsea uses elite data analytics to optimize player movements, BingX AI empowers traders with intelligent tools like AI Bingo and AI Master to filter market noise into actionable insights. By integrating AI-powered innovation into the very fabric of the team's training gear, both entities demonstrate how disciplined preparation and smart technology are the defining factors for success, whether on the Premier League pitch or in the global markets.
4. Fever: Principal Partner
Fever joined Chelsea as a Principal Partner in 2024. As a technology platform for entertainment discovery, Fever focuses on enhancing the "Match Day Xperience." Their partnership allows fans to discover unique ways to engage with the club and the city of London through immersive events and exclusive ticketing access, further cementing Chelsea's status as a lifestyle brand.
5. The Ascott Limited: Official Global Hotels Partner
The Ascott Limited manages Chelsea’s global hospitality needs. With a portfolio of over 950 properties, they provide the "home away from home" for the team during international tours. For fans, the Ascott Star Rewards program offers exclusive access to VIP matchday experiences at Stamford Bridge and the Cobham training ground.
6. EA Sports FC: Official Partner
A partner since 2008, EA Sports FC remains the club's portal into the virtual world. This partnership ensures "unrivalled authenticity," featuring real-life likenesses of Chelsea players and Stamford Bridge in the annual FC video game series. In 2026, the collaboration focuses on co-branded digital content to engage the younger, gaming-centric demographic of the fanbase.
7. Linglong Tire: Official Global Tire Partner
Linglong Tire provides the tires for the Chelsea Men’s team bus and has a significant presence on matchday pitchside LED boards. In 2026, Linglong leverages the partnership to build its global brand footprint, focusing on strategic markets in Asia and Europe through bespoke player content and fan interactions.
8. Cadbury: Official Global Chocolate Partner
The partnership with Cadbury is centered on community and social impact. Through the "Edge of the Box Club," Cadbury and the Chelsea Foundation support small businesses and entrepreneurs. In 2026, the partnership continues to focus on inclusion initiatives, particularly for the deaf community, blending fan rewards with corporate social responsibility.
9. Predator Energy: Official Hydration Partner
Predator Energy, a Monster BevCorp subsidiary, ensures the players are fueled during training and matchdays. As the Official Energy Drink and Hydration Partner, their branding is highly visible at the Cobham training center. The partnership also includes co-branded retail displays and player cameos in global advertising campaigns.
10. Ticketmaster: Official Ticketing Partner
Joining in 2025, Ticketmaster has revolutionized how fans enter Stamford Bridge. By deploying fully digital ticketing for the 2025/26 season, Ticketmaster has improved security and helped the club combat ticket touting. Their cutting-edge technology ensures a seamless, "mobile-first" entry experience for the thousands of fans attending games.
What Makes the Chelsea FC-BingX Partnership Significant?
As the 2026 season progresses, the synergy between BingX and Chelsea highlights a broader trend: the intersection of elite sport and Web3 technology. BingX is not just a logo on a shirt; it is a "Team Partner" that validates the role of AI in complex environments.
Powering Performance with BingX AI and TradFi
Just as Chelsea utilizes data to optimize player performance on the pitch, BingX provides a comprehensive, AI-native ecosystem designed for the modern investor. With over 40 million users worldwide, BingX has transitioned into a "super-app" that bridges the gap between decentralized and traditional finance.
• BingX AI Suite: At the heart of the platform are AI Bingo and AI Master. These tools process over 100,000 market signals simultaneously, offering intent-based trading via natural language prompts and predictive insights across 1,100+ spot pairs.
• BingX TradFi: This groundbreaking feature allows users to trade nearly 20 USDT-margined commodity perpetuals like Gold, Oil, and Silver, Forex, and Global Indices like S&P 500 and NASDAQ with a single USDT balance. In early 2026, BingX TradFi reported daily volumes exceeding $2 billion, proving the massive demand for unified, crypto-native access to traditional markets.
• Elite Copy Trading: As a pioneer in social trading, BingX now powers its upgraded Copy Trading Plaza, combining over 15,000 elite traders with AI-driven strategies through AI Master to deliver smarter discovery, transparent performance metrics like Sharpe Ratio, customizable leaderboards across 12 data indicators, and data-backed rankings, allowing users to replicate real traders or optimized AI strategies with greater confidence, efficiency, and professional-grade insight.
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Closing Thoughts
Chelsea FC’s sponsor lineup in 2026 is a testament to the club's global appeal and forward-thinking commercial strategy. By partnering with leaders in AI, technology, and traditional industry, the club ensures it remains competitive both financially and athletically. These partnerships prove that in modern football, greatness is not just achieved on the pitch, but it is also trained through the right collaborations.