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Bitwise CIO Matt Hougan Outlines Path for Bitcoin Price to Reach $1,000,000 Per Coin
On March 16, 2026, Bitwise Asset Management chief investment officer Matt Hougan published a memo arguing that Bitcoin could eventually trade at $1,000,000 per coin under what he calls "reasonably conservative assumptions." He analyzes Bitcoin as a digital store-of-value rival to gold and projects that, if the global store-of-value market grows to about $121 trillion within the next decade and Bitcoin secures around 17% of it, the price target becomes plausible. Hougan also notes that slower market expansion or weaker Bitcoin adoption would pose risks to this outlook.